Interactive CD - Features

The Guide comes bundled with a user-friendly interactive CD with the following features:

  • Ability to select Districts on basis of Urban and Rural combined, separately, by state, by zone or on an All India basis.
  • Option to sort data and export findings to Excel.
  • Query Builder to select Districts based on pre-determined filters.
  • Enables correlation analysis of Market Potential to Sales data.
  • Correlation analysis can be conducted on different parameters simultaneously to arrive at the best match to sales performance.
  • Map viewing software with options to display details (Railway line, State highway, District name, District boundary) by state.
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