R K SWAMY BBDO Guide to Market Planning : Usage Examples

The R K swamy BBDO Guide comes in an easy-to-use format The following examples are illustrative and not exhaustive, of the aplication of the Guide:

EXAMPLE	INFORMATION FROM THE GUIDE
Marketing high-end durables	MII & MPV - Volume I
Identifying markets for expansion for an FMCG product	MPV and Contribution from FMCG consumption-Volume I or II
Identifying under performing areas for an Insurance product	MPV and Contribution from Means-Volume I
Identifying markets in emerging areas for durables	MII & MPV - Volume I
Identify launch markets for Automobiles	MII, MPV, Contribution from Affluent Households
Identifying Dealer expansion areas for Lubricants	MPV and Market support-Volume II
Setting up Retail outlets	MPV Volume I + Volume II
Media options for a Telecom major	MEI and Exposure Index by individual mass media Volume I
Setting market share targets for FMCG categories	MPV & Consumption of FMCG-Volume I