Highlights

• Wide coverage of 515 Districts, Urban and Rural, 21 states and 3 union territories.
• 98% of population covered.
• Two volumes, 564 pages and an interactive CD..
• Ranks 515 Districts by Market Potential Value (MPV), a unique composite measure.
• Only comprehensive source to purchasing power in Urban and Rural India.
• Treats Urban and Rural markets differently to uncover their potential individually.
• Breaks MPV into Means, Consumption, Media Exposure, and Market Support. (See section on Methodology).
• Gives insight not only in overall District prosperity but also in the characteristic of the District and its urban and rural constituents.
• Combines 24 indicators covering per capita income, rich households, house ownership, consumption of FMCG products, ownership of durables, market support and media to indicate market potential.
• Provides Market Potential Value, Market Intensity Index and Media Exposure Index for each District, and for its urban and rural constituent separately.
• Detailed maps to simplify logistics planning.
• Interactive CD with a query builder and correlation analysis tool.