The Guide - A unique tool for marketers

This edition of the Guide covers and presents data for 515 districts across 21 states and 3 union territories. These districts are a combination of both urban (towns) and rural areas (villages). The Guide helps marketers focus limited resources for best results. It not only provides an aggregate prosperity level, but also measures the quality of the market. The Guide provides these measures using District as a geographic unit, along with prosperity measures for its urban and rural constituents. It provides insights into markets

• At aggregate level
• In per capita terms

In the past, Guides have been brought out at District level (i.e. Urban + Rural composite), and Urban level separately. This latest Guide goes a step further. Using feedback from past users, we have compiled a Guide, which complements a composite Urban + Rural view, with a disaggregated urban picture, and rural picture separately. Users can now define the geography they want analyzed by districts, towns or rural areas, and develop plans that best suit their specific needs.

TWO VOLUMES: URBAN AND RURAL