Special Indices

The Guide provides three easy-to-use unique indices providing invaluable insights into markets. These indices are provided for each of the 515 Districts at

• Urban level
• Rural level
• Urban + Rural level

Market Potential Value (MPV) - This is a measure of aggregate potential.

Market Intensity Index (MII) - This is a measure of the quality and affluence of the consumers and markets.

Media Exposure Index (MEI) - This is a measure of Mass Media availability by individual mass media.

All three indices can be used individually or together to perform a variety of analysis. Using these indices, The Guide helps prioritise markets, which is a critical aspect of any marketing activity.