Detailed analysis at all levels
How to benefit from Guide to Market Planning and Guide to Urban Markets for a detailed analysis at all levels
The current (2008) R K swamy BBDO Guide to Market Planning provides information at District level. Such District-level information is divided into Rural and Urban aggregations. Marketers can choose the Districts for their purposes, based on such aggregations.
Those Marketers seeking dis-aggregation up to town level within a District can refer to the previously published (2004) R K swamy BBDO Guide to Urban Markets.
The two Guides are available in a special bundled offer (Special Bundled Offer).
| Guide to Market Planning (District Guide) | Guide to Urban Markets (Urban Guide) |
|---|---|
| Covers 515 Districts | Covers 784 Towns |
| Ranks Districts by prosperity | Ranks Towns by prosperity |
| Gives aggregated Rural and Urban prosperity separately for each district. Urban prosperity is a combination of all Towns in the district. |
|
| Gives three indices for each district - Market Potential Value, Market Intensity Index, Media Exposure Index |
Gives three indices for each Town - Market Potential Value, Market Intensity Index, Media Exposure Index |
