R K SWAMY BBDO Guide to Market Planning : About the Guide

Evaluates four parameters - ability to purchase, willingness to consume, exposure to mass media, and infrastructure & market support.

The Guide is available in two volumes. Volume I - The Urban and Rural markets combined. Volume II each market separately.

"No marketing decisions can be made without adequate market information. The Guide helps marketers as a signpost to markets."

Automotives

Launching small cars : where are the markets?

Automotives

Prioritise potential markets for expanding channel distribution

Automotives

Selecting rural markets for two-wheelers

Durables

Identifying rural markets for consumer durables and estimating market size

Fast Moving Consumer Goods

Markets for further expansion of FMCG products including rural markets

Fast Moving Consumer Goods

Markets for launching Health drink

Fast Moving Consumer Goods

Monitoring sales performance vis-a-vis potential

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